Measurable Goals

I am sure you’ve heard of SMART goals, where SMART is an acronym for Specific, Measurable, Agreed, Realistic, and Timed.

I prefer using VALUE when setting up goals:

  • Verifiable – Quantity, Cost, Time (finite), and Quality (subjective). In general, we, as humans, try to avoid specifying these.
  • Accountable – Need to drill deep enough down to ensure defining ownership is possible.
  • Linked – To the team strategy.
  • Useful – Guide to enable choices. Naturally, people do more of what they like and less of what they don’t. Functional goals allow them to decide on the right balance.
  • Easily tracked – No point having verifiable goals that can’t be measured in a reasonable timeframe.

Focussing on VALUE will help you define worthwhile goals and align your team’s deliverables.


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